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Tag Archives: The Financial Brand

Small Businesses Still Prefer Branches

A new study by BAI Research found that small businesses still do most of their banking at local branches. Consumers might be going mobile, but small businesses still prefer old-fashioned face-to-face banking. From the story: Small businesses continue to interact with- and transact at their branches. More than half of all business transactions are conducted […]

Cross-Selling is a Top Priority for Banks and Credit Unions in 2012

Earlier this year The Financial Brand published the results of its survey of 228 banks, credit unions, and community banks about the state of bank and credit union marketing. The survey asked these institutions what their top three marketing priorities were for 2012. The answers: Cross-selling, deepening relationships Loan growth Customer/member acquisition Obviously, answers 1 […]