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Tag Archives: survey

Prepaid Cards and Unbanked, Underbanked, and Banked Customers

Prepaid cards are poised for dramatic growth, according to a recent study from MasterCard. Worldwide, the market for prepaid cards is projected to nearly quadruple from $210 billion in 2010 to $822 billion in 2017. That’s an impressive 22% CAGR. The US had 73% of the prepaid card market in 2010. That share will likely […]

Cross-Selling is a Top Priority for Banks and Credit Unions in 2012

Earlier this year The Financial Brand published the results of its survey of 228 banks, credit unions, and community banks about the state of bank and credit union marketing. The survey asked these institutions what their top three marketing priorities were for 2012. The answers: Cross-selling, deepening relationships Loan growth Customer/member acquisition Obviously, answers 1 […]