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Tag Archives: cross-selling

A Tale of Two Banks Pursuing Aggressive Growth Strategies

Imagine two banks that have decided to grow accounts aggressively. Bank #1: Open Now, Fix Later The first bank opens accounts for nearly anyone who enters the branch. Applicants walk in, meet with a banker, and walk out thinking that they have an account. Back-office processing for new accounts takes place in batch mode at […]

Cross-Selling is a Top Priority for Banks and Credit Unions in 2012

Earlier this year The Financial Brand published the results of its survey of 228 banks, credit unions, and community banks about the state of bank and credit union marketing. The survey asked these institutions what their top three marketing priorities were for 2012. The answers: Cross-selling, deepening relationships Loan growth Customer/member acquisition Obviously, answers 1 […]