About: John Bennett
Recent Posts by John Bennett
“Even when institutions win business and open accounts, risks persist. Not all customers will be profitable. Some will charge-off because of losses, and a few will perpetrate fraud. But others will become loyal, profitable customers, and some of these profitable customers will be willing to consolidate their business with the institution.
If institutions can recognize these profitable customers at account opening, they take proactive steps to win a larger share of these customers’ business.”
Customers aren’t all alike. One important way in which they differ is the annual revenue they produce for an institution. If, at account opening, you can identify which customers are likely to be loyal and profitable and which are likely to be costly or even fraudulent, your branch associates can make the most profitable decisions […]
Written on October 28, 2014 at 1:16 pm
At many financial institutions today, clearing discrepancies in Customer Identification Program (CIP) data is a batch process that occurs on Day 2—after the customer has already left the branch. This delay can be costly. It increases the chances of losses from fraud and compromises the quality of the onboarding experience. Real-time discrepancy clearing enables branch associates to work with customers to clean up data at account opening, making it easier for the institution to catch fraud, to reduce costs, and to deliver the best possible onboarding experience.
Written on October 28, 2014 at 11:56 am
This seems obvious, but it’s often easier said than done. In too many institutions, account-screening processes yield cryptic yes/no decisions without any further explanations. Batch (Day 2) processing remains common. Assessing and responding to a business opportunity takes time. If someone’s looking for a prepaid card for a trip they’re taking tomorrow, or a small-dollar […]
At the 2014 Education Summit and Expo of the Western Independent Bankers Association, we heard some spirited discussion about the future of branch banking. Clearly, branch banking is changing. Branch traffic is down. Fewer customers consider the branch their first-choice channel for interacting with their institution. Customers are performing more transactions, such as depositing checks […]
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