Recent Posts by JohnB
If some financial institutions find it difficult to grow profits from their DDA business, it’s probably because of the column of numbers listed here. The typical bank or credit union spends $150 to $200 to acquire a DDA account customer. About 12-15% of those customers will turn over every year, and only 40% of themRead More
Written on December 3, 2013 at 8:04 am
Profitable Insights from Real-time Data Analytics Banks and credit unions struggle to make DDA accounts profitable. Recent surveys show that the average DDA account generates $414 in annual revenue, but only 40% of DDA accounts turn out to be profitable. By integrating real-time data analytics into account screening and onboarding, financial institutions can segment customersRead More
Written on November 21, 2013 at 7:39 am
At this year’s BAI Retail Delivery Conference, there was lots of talk about innovation, which applies not only to new areas like mobile but also to traditional channels like branches. Institutions can grow in-branch revenue by verifying the identities and likely profitability of every applicant in real time during account opening. By delivering better customer analytics in real time to branch staff, institutions can make time-consuming application processes quick and easy, while at the same time segmenting customers sensibly for profitability and risk. Ensuring that each applicant is offered the most appropriate type of account—a full-featured checking account, a “second chance” account with no overdraft protection, or some other type of account—is an excellent way to grow profits and to reduce risks of charge-offs and customer churn.
We’re pleased today to announce the availability of Accelerated Insight 2.0, the latest version of our real-time account-screening and identity verification service for financial institutions. A major new component of AI 2.0 is an optional extension we’re calling AI Workbench. This extension provides a live data feed of account-screening data from branches to the back office.Read More
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